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In The News Slow Fashion

The Slow Fashion Movement & 10 Brands Getting It Right

What in the world are Slow Fashion and its counterpart Slow Shopping? “It’s about reconnecting with our clothes, rather than viewing them as quick trends or throwaway items,” author Elizabeth Cline told “It’s about tapping into the pleasure of buying a well-made garment with a timeless design, being able to recognize quality, repairing and properly caring for your wardrobe.”

The term ‘slow fashion,’ which mirrors the slow food movement, describes an approach to clothing and fashion that is decidedly at odds with fast fashion. “Slow fashion encompasses sustainable fashion, but it takes a broader view than just supporting organic T-Shirts,” said Cline.

The Fashionista article also touts a number of Slow Fashion brands, including Reformation, a hugely popular making ultra-feminine designs in the USA, and Study NY, which specializes in avant-garde basics ethically sewn in New York City. You can read the full article here.

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